Malcolm Margolin is the founder of Heyday Books, established in 1974. The mission of Heyday Books is to deepen people’s appreciation and understanding of California’s cultural, natural, historic, literary, and artistic resources. Mr. Margolin’s vision has led the press to be especially active in publishing works by and about the California Indian community. Heyday has published more than thirty books on California Indians and since 1987 has been distributing News from Native California, a quarterly magazine devoted to California Indian culture and history. Many of the existing tribes indigenous to the state of California were nearly wiped out, due to disease, enslavement, and institutionalized genocide. Today, while a number of traditional cultural practices and Native languages are on the brink of extinction, News from Native California has been a strong force in helping to spark a revitalization of California Indian languages and cultures throughout the state. In his role as publisher Mr. Margolin has supported the revitalization of Native language, dance, basketweaving, storytelling, and religious practice. Mr. Margolin is the author of four books, the best known of them being The Ohlone Way: Indian Life in the San Francisco-Monterey Bay Area.